Ellie Newby

Ellie Newby

Ellie Newby is the Director of Marketing at Skyllful, where she leads the company’s strategic narrative on frontline digital readiness and mobile workforce adoption. She writes extensively on the operational realities of technology adoption and deployment, the reasons digital initiatives succeed or stall, and the critical link between frontline user behavior and enterprise data integrity. With a background in B2B SaaS growth and enterprise transformation, Ellie specializes in aligning big-picture corporate goals with the day-to-day workflow experiences of field-based teams. Based in Denver, she is passionate about helping organizations close the gap between corporate strategy and frontline execution.

Posts by Ellie Newby
Sell the Tweak, Not the Transformation
Field Technician Using iPad

Sell the Tweak, Not the Transformation

Torrence Smith on nemawashi, the four or five levers that decide an ERP rollout, and why frontline teams judge every launch by the last one that failed.

August 12, 2026 47 min read
Show Them Their Worth, or the Tool Sits Unused
Field worker using FSM app

Show Them Their Worth, or the Tool Sits Unused

Adoption strategist Janie McNeil on why tools sit unused, proving adoption with data, and getting people to embrace AI by showing them their worth.

July 29, 2026 41 min read
Confidence Is Contagious, and So Is the Lack of It
Field Technician Fixing an MRI Machine

Confidence Is Contagious, and So Is the Lack of It

Change leader Carly Greenwald on why frontline adoption runs on confidence: honest rollouts, early user feedback, and no sugarcoating. Episode 143.

July 15, 2026 41 min read
Stamina, Not Speed: Why Change Sticks
Delivery Salesman on Tablet

Stamina, Not Speed: Why Change Sticks

Steve Reiner on why change is a leadership job: learn it first, win the willing 80%, and reinforce far longer than you think.

July 1, 2026 51 min read
You Can't Fix the Frontline From a Conference Room
Frontline worker using a mobile app in the field

You Can't Fix the Frontline From a Conference Room

Dan Cefaratti on why frontline tech adoption is the forgotten part of enterprise rollouts, and why you can't understand the field from a conference room.

June 24, 2026 18 min read
Happy Technicians Make Happy Customers: How to Actually Get There
HVAC Technician Working

Happy Technicians Make Happy Customers: How to Actually Get There

David Bishop on why poor tech adoption drives HVAC technician attrition, plus the field council, confidence, and AI governance that fix it.

June 17, 2026 29 min read
Your Help Desk Knows Something Your CIO Doesn't
Frontline energy worker on site

Your Help Desk Knows Something Your CIO Doesn't

Leza Isadora on why a struggling rollout shows up at the help desk before it reaches the CIO, and how to lead frontline change without breaking trust.

June 10, 2026 14 min read
You Don't Lose Your Worst People, You Lose Your Best
Field Technician Working with Tablet

You Don't Lose Your Worst People, You Lose Your Best

Kapil Dua on why a botched rollout costs you your strongest performers first, and how to lead change at scale without losing trust on the frontline.

June 3, 2026 52 min read
Built to Problem-Solve, Wired to Workaround
Medical Device Technician

Built to Problem-Solve, Wired to Workaround

Healthcare ops leader Maria Feay on why frontline workarounds are a system signal, not a discipline issue, and what real adoption accountability looks like.

May 27, 2026 5 min read