Ellie Newby

Ellie Newby is the Director of Marketing at Skyllful, where she leads the company’s strategic narrative on frontline digital readiness and mobile workforce adoption. She writes extensively on the operational realities of technology adoption and deployment, the reasons digital initiatives succeed or stall, and the critical link between frontline user behavior and enterprise data integrity. With a background in B2B SaaS growth and enterprise transformation, Ellie specializes in aligning big-picture corporate goals with the day-to-day workflow experiences of field-based teams. Based in Denver, she is passionate about helping organizations close the gap between corporate strategy and frontline execution.